For who

Spokesman, head of communication, top-managers, experts

For those who present their company, product or opinion to the corporate and general press on a regular basis, over the phone, face-to-face or on camera.

You wish to:

  • Deliver every time a high quality interview, even in foreign language
  • Gain self-confidence even when facing difficult questions
  • Raise interest for your message from the first sentence
  • Appear as having real authority, competence; being perceived as trustworthy
  • Preparing in a way that will minimize the impact of the stress on your behaviour (voice, face, posture, hands) and strengthen the global impact of your message

Sessions of this programme

Session 1: Develop your nonverbal communication
  • Build awareness of your image (face, voice, body posture, gestures)
  • Understand the social judgments triggered by your non verbal communication
  • Discover your best non verbal style and maintain it under mild stress
  • Develop your natural authority and sociability in your voice
  • Master your behaviour (eye contact and voice empathy) when listening to the questions
  • Opening and closing the interview, interacting with the interviewer
Session 2: Meeting the needs of the journalists
  • Journalists’ goals and means
  • Practice short formats with camera or voice recorder
  • Understanding the needs in the audience
  • Typical journalist methods: why they use it, how to respond
  • How to get a good briefing
Session 3: Preparing your message
  • Social creativity exercise: verbalize the likely reactions of the audience, talk from various points of view, defuse potential oppositions
  • Practicing 6 persuasion techniques
  • Read and manage the 5 basic emotions during the interview
Session 4: Defuse objections and master persuasion
  • Exercise on rephrasing expectations and emotions
  • Further practice on persuasion techniques
  • Using anecdotes and real-life examples
  • Further practice on disagreement and rephrasing
  • Dealing with unexpected reactions


  • Option 1: 4 sessions of 3h30’ with one trainer
    • Optional re-enforcement session: 1 session of 3h30’ with one trainer
  • Option 2: 4 sessions of 3h30’ with two trainers
    • Optional re-enforcement session: 1 session of 3h30’ with two trainers

Option 2 gives the real advantage to offer more personalized advises, more support during the exercises, more changes and dynamics in the rhythm of the sessions. Most clients mention the complementarity and interactions of the two trainers as a key asset of the Leadercom method.

On-site, maximum 8 trainees. The support material (workbooks, USB keys with your videos, beamer, camera, sound equipment) and transportation costs in Brussels are included.

Going further

Charismatic presentations – Professional presentation